Everything a marketing leader does, in one place

Vonn covers the full job: strategy, planning, content, campaigns and reporting. Each part feeds the next, so the work stays pointed at the same goal.

Strategy and positioning

Vonn starts by understanding your business: who buys, why they choose you and where they look before they do. The result is a positioning statement and a short list of channels worth funding.

Customer and competitor research from your site, reviews and search data
Positioning statement and three key messages
Channel shortlist with a reason for each
Goals you can measure, agreed with you

Positioning Example

For finance teams at 20–200 person companies who close the month in spreadsheets, Ledgerline is the close tool that sets up in a day, unlike enterprise software that takes a quarter.

Channels to fund first

Google SearchLinkedInComparison pagesOnboarding email

A 90-day plan you can read in five minutes

Strategy turns into a plan with dates, owners and budget. When results come in, Vonn updates the plan and tells you what moved and why.

Weekly milestones across every channel
Budget split with the expected return for each line
Clear owner for each task: Vonn, you or your team

Q4 plan Example

Weeks	Focus	Owner
1–2	Fix tracking, launch search campaigns	Vonn
3–4	Two comparison pages, onboarding emails	Vonn
5–8	LinkedIn tests for three audiences	Vonn
6	Customer interviews for case studies	You
9–12	Scale winners, cut the rest	Vonn

Content, written in your voice

Vonn plans content from what your buyers search for and ask about, then writes it. Blog posts, landing pages, social posts and ad copy all follow one brand voice and a list of claims you never want made.

Topic plan based on search demand and sales questions
Drafts for blog, landing pages, social and ads
Brand voice guide and banned-claims list applied to everything
Old pages refreshed when rankings slip

Content this week Example

Piece	Channel	Status
Month-end close checklist	Blog	Published
Ledgerline vs. spreadsheets	Landing page	In review
Three posts from the checklist	LinkedIn	Scheduled
Six ad variants	Search	Live

Campaigns and budget

Vonn builds and runs paid campaigns, then moves money toward what produces customers, not just clicks. Every shift is logged with the numbers behind it.

Campaign setup, audiences and ad copy
Budget moved weekly based on cost per lead and per customer
Automatic pause when a campaign passes your cost limit

Budget this month Example

Channel	Share	Cost per lead
Google Search		$30 ↓ 8%
LinkedIn		$64 ↓ 3%
Meta		$51 ↑ 34%
Tests		—

Reports that say what to do next

Vonn connects spend to leads and revenue, then explains the numbers in plain language. You get the Monday brief every week and a fuller review every month.

Weekly brief: what happened, what changed, what needs you
Monthly review against the 90-day plan
Answers to questions like “why did leads drop?” in chat

You asked: why did demo requests drop? Example

Demo requests fell 22% because the pricing page form broke on mobile on 9 October. Desktop requests were flat. I've flagged the bug to your developer and moved mobile ad traffic to the contact page until it's fixed.

Controls you set once

Approval rules decide what Vonn can do on its own. Everything else waits for you. Each action is recorded with who approved it and why it was taken.

Spending limits per channel and per week
Approval rules for email size, publishing and new campaigns
Full action log you can export

Ask me before changing spend by more than $500Smaller shifts happen automatically and show up in the Monday brief.

Ask me before sending email to more than 1,000 peopleVonn shows the final email and the audience before it sends.

Publish blog posts without askingPosts still follow your brand voice and banned-claims list.

Pause ads that pass the cost-per-lead limitVonn pauses first and explains why in the next brief.

See what Vonn would do with your marketing

Book a 30-minute demo. Bring your website and one goal for the next quarter, and we'll show you the plan Vonn would start with.

Request a demo Take the product tour