Solutions / Go-to-market strategy
A go-to-market plan in two weeks, not two quarters
Vonn researches your market, writes your positioning and picks the channels worth funding. You get a plan you can act on, with a budget and a way to tell if it's working.
What usually goes wrong
- No clear audienceEveryone is a potential customer, so the message fits nobody.
- Copied positioningThe website sounds like every competitor's.
- Channels picked by habitBudget goes where it went last year, not where buyers are.
What Vonn does
- Reads your site, reviews, sales notes and competitors to find what buyers care about
- Writes a positioning statement and three key messages
- Ranks channels by expected cost per customer
- Sets measurable goals for the first 90 days
- Turns all of it into a week-by-week plan
Channel shortlist Example
| Channel | Why | Start |
|---|---|---|
| Google Search | Buyers search for the problem by name | Week 1 |
| Comparison pages | Prospects compare you with two rivals | Week 3 |
| Decision makers are reachable by job title | Week 5 | |
| Events | Too expensive at current deal size | Not now |
Illustrative example for a fictional company.
Questions
What do you need from me?
Access to your website analytics, about an hour for an interview with Vonn and any sales or customer notes you have.
What if I already have positioning?
Vonn tests it against what your customers actually say and suggests changes only where the evidence supports them.
See what Vonn would do with your marketing
Book a 30-minute demo. Bring your website and one goal for the next quarter, and we'll show you the plan Vonn would start with.